Determine the needs and interests

Athe competition you can find opportunities where you can rank easily. Its best to choose keywords with less competition so you can have a chance of ranking more easily. By requiring low search volume you will waste time and effort for a low return on investment. Instead look for keywords with high search volume value but moderate competition.

Consider search intent

It is important to consider the search  Canada Phone Number List intent of your target audience. If the people searching are in the troubleshooting phase youll probably need to include keywords like solution or how to solve a problem. If they are in the product research phase you may need to include keywords such as price reviews or comparison. The more you understand the intent behind keyword research the more you can provide content that meets the needs of your audience.

Select effective longtail keywords

Longtail keywords are more specific and targeted search terms. They provide an opportunity to optimize your content for more qualified less competitive traffic. For example instead of targeting the keyword shoes you can opt for more specific  Armenia phone number list terms such as Nike sports shoes or red womens shoes. This will help you differentiate yourself from the competition while giving your audience exactly what theyre looking for.